7 Simple Tips To Totally Rocking Your Marketing Content Planner

The Importance of a Marketing Content Planner

Content planners create a vision for the creation of content, publication and distribution. They are also accountable for monitoring and evaluating strategy effectiveness.

This kind of content teaches the audience about the company's products and services. It also assists the audience to solve problems and meet their requirements.

A marketing content planner may be a spreadsheet or a third-party tool. The difference is how you utilize it.

1. Determine Your Goals

The famous quote, usually believed to be the work of Benjamin Franklin although perhaps never spoken by him, holds true: "If you fail to plan, you will fail." Efficiency, structure and clear communication are required to transform a strategic plan into an efficient content marketing engine.

One of the most important steps in this process is determining your goals. You can start with high-level business goals or employ the SMART framework to make them more specific and achievable. It is also a good opportunity to revisit current content goals and make sure they still are in line with the current strategy.

Understanding your goals will help you track the performance of every piece of content. This will help you determine the areas that are working and what needs improvement, allowing you to make necessary adjustments and improve your overall performance. This will ensure that you reach your overall goals and provide quality content to your audiences.

2. Identify Your Audience

It is essential to know who your audience is in order to create content that is relevant, engaging and efficient. The best way to do this is to conduct research and identifying the traits of your ideal customer personas. This can be accomplished by using surveys, data analyses, and other methods of gathering data about your clients.

Using the findings of this research You can then determine the kinds of content that are most effective for your company. This can include everything from blog posts, podcasts, social media posts, and webinars. Once you've determined which formats are most effective, it's time to start creating your content plan.

A tool for content planning will assist you in keeping the track of your marketing goals and ensure that the right people work on the appropriate projects. It can also improve productivity by helping teams stay focused on what's important and avoid distractions.  content marketing services  to start by downloading a no-cost Content Analysis Report from CopyPress today.

3. Identify Your Ideal Platforms

It's important to tailor your content for the platform you prefer. Instagram users are searching for visually appealing content, while TikTok users love short trendy videos. Performing some market research can help you discover your target audience and their preferred platforms.

An effective marketing content planner will take into account every step needed to convert your ideas into a finished asset. It will provide you with a framework to achieve your goals and make sure that everyone on your team is in agreement.

Content planning tools like Monday and Kapost help you with this. They allow you to create tasks and assign them, work together and monitor their progress in one dashboard. Additionally, there are advanced tools like Wrike which provide drop-down menus and provide overall project timelines and tables of actionsable items and a message board. Both of them offer the free version and more comprehensive subscriptions if your team requires more advanced features.

4. Identify Your Content Types

If you're a single influencer or an enterprise marketing team, a content planner can help you organize your ideas and ensures that everyone is on the same page. It's a great tool to use for managing content for projects that have a longer lead time for example, quarterly or annual campaigns.

A good content planner can aid you in determining what kinds of content to create and how to execute them. This involves determining the structure of your content, such as blogposts, infographics or podcasts case studies, as well as social media releases. It should also include a timetable for when these pieces must be produced and published.

You should also be keeping track of the results of your content marketing goals like engagement and traffic. This will help you analyze your results and make the necessary adjustments. Ahrefs is a great tool to help you understand what is working and what isn't. It can also provide insights into your competitors' performance.

5. Identify Your Content Objectives

If you establish clear goals for your content this can help your team remain on track to reach their goals. Clare objectives will help you achieve your goals in marketing content, whether it's to increase SEO traffic by updating blog posts or to increase retention of customers through the organization of webinars.

A good content planner will assist you in defining your goals by laying out an organized workflow and allowing for collaboration. It could also include tools like image-generation software, prompts to convert text into images and social management applications to make the process easier.

Apart from setting goals and establishing an expected workflow, a content planner can assist you in identifying your metrics and key performance indicators (KPIs). This will enable you to evaluate the effectiveness of your content and make adjustments to improve your marketing campaign. Some examples of quantifiable metrics include bounce rate, website traffic and social media shares and newsletter signups. These metrics should be monitored throughout the content lifecycle, including production and publication.

6. Identify Your Resources

A successful content strategy will be useless if you don't have the resources to execute it. During planning, make sure that you have enough money to complete the tasks you've set out. This may include salary or team payments and production costs for the web space and materials and paid marketing strategies.

Once you have the budget in place, you can begin assigning responsibilities to each job. You could assign different employees to conduct keyword research, copywriting and editing as well as design. You can also employ a tool like Sprout to ease the process of scheduling content across different channels and platforms.

Sprout allows you to connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn corporate pages and Google Business Profiles, all on one platform. The tools used by Sprout to schedule posts include an image library that simplifies the management of assets and helps save time during the process of creating.

7. Find your Key Performance Indicators

If you're planning to spend lots of time creating content, it's crucial that your marketing efforts are rewarded. Identifying and tracking the right performance indicators will aid in assessing the effectiveness of your content and increase your performance over time.

For instance the number of repeat customers is a popular KPI used by content marketers. This metric can be used to determine if your content converts customers and to identify areas to improve your future campaigns.

Additionally, it's important to identify the types of content you'd like to create based on your goals and the audience. This could include blog articles as well as infographics, videos, and social media posts. Once you've identified the different content formats, you should develop a strategy for each that includes frequency and distribution. This will ensure that your content is noticed by the most relevant people at the appropriate times.

8. Find out the tracking methods you are using

A marketing content plan can be a valuable tool for any business looking to improve its marketing strategies. It allows you to keep in mind your marketing goals as well as your target audience and your resources, while also allowing you the ability to evaluate the effectiveness of your strategy over time.

A social media content calendar can help you decide when your posts are scheduled to go live, which helps ensure that your content is published regularly. It also lets you prepare for holidays or other events that could affect the engagement of your followers.

A keyword content strategy is an excellent tool to improve your SEO strategies. It can help you find the most relevant keywords for your content, which can improve your search engine ranking and visibility. It can also help you measure the effectiveness of your keyword content strategy over time.

9. Identify Your Measurements

Regardless of whether you choose to organize your content by keyword or theme your marketing strategy should be able to assist you in identifying the most important metrics for each piece. This will help you assess the effectiveness of your content to continue to improve it. A cloud-based marketing planner like Optimizely CMP can help team members to collaborate and produce reports that are useful to make future content planning decisions.